The importance of local communication from a Google point of view
It’s not contradictory to be an American multinational technology company and be interested in local communication. The numerous Google functions that enable...
Local communication
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Local communication
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Local communication
Distribution controls: 5 good reasons to start!
For many retailers print advertising represents the biggest chunk of their media budget. In 2014 in Europe more than 110 bn copies of print advertising were dis...
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Local communication
"No Junk Mail" stickers: good news for the return on investment of folder media!
Either as a result of personal initiative or distribution by associations or city councils, the last few years have seen an explosion of the number of “No Jun...
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Local communication
One third of mobile requests driven by local interest
Check store availability of a product and find it elsewhere if needed; get in touch with the store to make sure that the product is available; use Google Maps t...
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Local communication
Large retailers: what is a competitive pressure index?
The CPI, or competitive pressure index, is a statistic used to measure in an objective and reliable way the competitive pressure applied on a point of sale in a...